Introducing johnnie-O Women’s
johnnie-O is proud to unveil our first-ever women's capsule collection, debuting exclusively on johnnie-O.com and in select retail stores. This collection has been thoughtfully curated to blend comfort with everyday essentials through various styles, including transitional dresses, on-trend matching sets, and luxuriously soft sweaters.
To our core, johnnie-O represents high quality - something that makes you feel comfortable and confident when you leave the house – but has a special “topspin” on everyday wear. We wanted to evoke that same feeling through our women’s line. In curating this first collection, our team emphasized classic styles, with a touch of current trends, to create a more relaxed style of dressing
"Our women customers have long been an essential part of the johnnie-O brand’s identity and journey, and we have crafted this capsule collection to honor and celebrate her – her personal style, her lifestyle, and her integral role in our community,” says John Collins, CEO of johnnie-O. “With this collection, we will offer women the same quality, attention to detail, and superior fit that they have come to expect from our men’s and boy’s lines.”
The collection also features dresses that can seamlessly take her from the office to dinner or a social function and elevated matching sets in a variety of materials from everyday cotton, terry cotton, and gauze cotton that allow for any activity, all so the johnnie-O woman can feel confident and comfortable as she tackles her day.
“The women’s capsule collection is a great representation of where johnnie-O has been and where we are going,” says Emily Carstens, Product Design and Visual Merchandising Manager at johnnie-O. “One story that I love is our cashmere Coastal Sweater – one style with big block East Coast lettering and one with West Coast lettering. These sweaters are a nod to the brand’s founding story and bringing the best of both worlds together.”
“At johnnie-O, we pride ourselves on finding unexpected ways to deliver superior quality and functionality – one great example being our patented Tweener Button: a small button hidden between the second and third button to bridge the gap between too buttoned-up and not buttoned-up enough. Men have applauded us for this offering for years, and so we saw an opportunity to pull the Tweener Button into the women’s collection with our Anya Dress and the Natalia and Jess button-down shirts so women can have the ability to customize the neckline to their liking. That is the unexpected but much-appreciated additional j-O touch – or as we call it, “topspin” that we strive to deliver,” says Carstens.
The j-O women’s capsule collection can be found at johnnie-O.com and will be available for purchase this Spring in two johnnie-O stores in the DFW Metroplex at the Southlake Town Square and Preston Royal Shopping Center. Additionally, we will open a new johnnie-O retail location this Summer in Denver's Cherry Creek neighborhood, carrying select items from the women’s collection.
Following the March collection launch, we will release additional capsule collection drops in the Summer and the Fall, including an offering of sport and performance-inspired pieces to fit the johnnie-O woman’s active, everyday lifestyle.
